Audit Typologies used by Communication Public Relations Directors and Agencies: a comparative analysis, Spain - ECM

Audit Typologies used by Communication Public Relations Directors and Agencies: a comparative analysis, Spain - ECM

Blog Article

The double applied research conducted in Spain with Dircom partners -the association of communication directors of major companies in the country- and with public relations and communications agencies/consultancies Float Switch show the trend that, today, in the Spanish professional practice, the instrumental Twin XL Mattress orientation (tactical) is prevalent, correlated with what happens in other European countries (ECM-European Communication Monitor).This can be deduced from the assignment and the prevalent use of audits clearly associated with the measurement of Out- put results.